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Welcome to KASANG


South Korea’s best-kept secret.

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Welcome to KASANG


South Korea’s best-kept secret.

A NEW DESTINATION

KASANG is a new technology company specialising in the development of products for the gaming and retail sectors. We are a new company, but like South Korea itself, we are expanding quickly. KASANG is proud to be opening its new UK offices at the heart of the UK City of Culture.

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A special year for KASANG Corporation


A special year for KASANG Corporation


2017 is the year of Culture. It is the 10th anniversary of the founding of KASANG. It is also the 30th anniversary of the birth of modern democracy in South Korea. KASANG will open its doors to the public during the 2017 FREEDOM FESTIVAL in September. 2017 is indeed a special year for Hull, for South Korea and for KASANG.

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About us


About us


Since its founding in 2007 in Koom in the Hwangak Province of South Korea, KASANG has grown into a global technology leader.

We specialize in pioneering interactive products for the gaming industry and navigational and data collection devices for the retail market. We are also developing ground-breaking Virtual Reality Programmes for the architectural sector. You can find out more about our work in these areas by browsing our menu.

In addition, the company’s products include home appliances such as TVs, refrigerators and ovens as well as key mobile telecommunications products like smartphones and tablets.

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Our Vision


Our Vision


Our hometown is close to Gwangju, the birthplace of modern democracy. The 1980 Gwangju Democratic Uprising was an important event in the history of our country. Our country was under a dictatorship at that time. Many young protesters who demonstrated in the name of Freedom lost their lives in the brutal crackdown that followed. Their bravery paved the way for the democracy that we now have in South Korea. Without democracy, a company like KASANG could not exist.

We are a young, dynamic and forward-looking company, but we never forget our roots. We believe in Equality, Diversity and Innovation. This vision is at the very core of our commitment to lead innovations in technology, products and solutions that inspire communities around the world to join our aspiration for creating a better and fairer world full of richer digital experiences.

WHO WE ARE

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KI-WON LEE

Vice-president and Head of brand development

Ki-Won LEE is fluent in six European languages and was the former head of our European marketing operations. He has recently relocated to London and now leads on developing the UK market for Kasang products.

MEENAH KIM

President and CEO

The original founder of KASANG, Meenah Kim studied Digital Design and Fabrication at MIT in Boston. She is responsible for the rapid rise in Kasang’s standing as an innovator in the development of Virtual Reality programmes for the Gaming and Architectural sectors.

YOUNG-HO MOON

Vice-president and head of Technical Innovation

Young-Ho Moon studied Electrical Engineering at Seoul National University and at Stanford in the U.S. He has been an innovator for Kasang in the fields of Bluetooth i-Beacon development as a tool for consumer location and data collection.

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Gaming


Gaming


KASANG is famous in Korea for the development of the HOSTAGE gaming series. Originally developed for the U.S. market, HOSTAGE imagines the gamer as an American Special Forces operative tasked with releasing a hostage from enemy interrogation and torture. The ground-breaking aspect of HOSTAGE is that the operative is unarmed, and needs to rely on guile and timing to achieve objectives.

Set loose within a complicated maze, your job is to collect vital pieces of evidence from secure rooms hidden deep within the labyrinth that will allow you to locate and release the hostage from captivity. All the while, you are avoiding the guards who constantly sweep through the maze in increasingly complex patterns.

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Hostage 4


Hostage 4


HOSTAGE 4 is being developed for the UK market. Instead of a flat-screen or Virtual Reality experience, we have created HOSTAGE 4 as a live and interactive event, allowing you to explore a specially built maze armed only with a tablet. In creating HOSTAGE 4, we have been able to fuse our expertise in gaming experiences with our pioneering work in Bluetooth i-Beacon development, creating a challenging yet thrilling game of cat and mouse.

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With the structure of the maze and the shifting locations of the key participants rendered and tracked in real-time detail on your tablet, you have an overview of your assignment that actually enhances the tension of your mission. Your foe also has the same visual information of your movements, which creates an increasingly interactive see-saw of thrust and counter-thrust.

HOSTAGE 4 is currently in development, but we are planning special trials for the general public when we open in September.

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Virtual reality


Virtual reality


KASANG is pioneering new and exciting VR programmes for the gaming, retail and architectural sectors. We are currently developing a 3D VR supermarket experience that allows customers to browse and shop in real time from the comfort of their own homes. Our research shows that consumers enjoy the live browsing element of a supermarket visit, which cannot easily be replicated through online shopping. Our new programme gives customers a fulfilling shopping experience in a single headset, with chosen goods delivered to your door with 4 hours. Come and test drive this new programme when you join us in September!

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Interior Design


Interior Design


Our VR design for the architectural sector has won awards across the world for accuracy and attention to detail. We now want to push the boundaries of our design work by creating more interactive programmes for the interior design market, allowing customers a richer experience within a more realistic environment. Come and experience and test our prototype interior designs! We’d love to hear your feedback.

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LOCATION TRACKING


LOCATION TRACKING


At KASANG we have been working with commercial centres, transport hubs and shopping malls to find ways to enhance the customer experience. Over the past few years we have been developing Bluetooth i-Beacon programmes for location tracking. This allows commercial enterprises a clearer view of how their customers interface with their physical environment and their products.

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Real-time Tracking


Real-time Tracking


We are now developing a much more precise programme that will allow real-time tracking of consumers. This can be used to enrich the detail of the shopping experience for consumers, giving them tailored access to information about products they want, rather than a range of items they don’t need. This pioneering development of i-Beacon technology will also be used in our new live gaming experience HOSTAGE 4.

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Data capture


Data capture


At KASANG we believe in a more connected world. Our data is what connects us. Data needs to be used in a fair and responsible way. At KASANG we are developing data collection programmes for the commercial sector that provide a transparent process for data analysis and sharing. Come and visit us in September and we’ll be happy to talk to you more about what we do.

How to find us


How to find us


KASANG Corporation    
50 Market Place
Hull HU1 1RH
United Kingdom